How a side gig can boost retirement security

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Kim Palmer has a full-time job, but decided to start something on the side in 2009. “It was the height of the recession, and I was terrified that I’d get laid off – it seemed like it was happening all around me. I felt financial pressure to have a back-up plan.” A personal finance editor […]

Register now for the Boomer Business Summit

Mary Furlong

If you’re an entrepreneur targeting the baby boomer market, join me at this year’s What’s Next Boomer Business Summit, to be held in San Diego on March 13th as part of the broader Aging in America conference. The summit is organized and led annually by Mary Furlong and Associates, the San Francisco-based strategy, business development, marketing […]

Silicon Valley techies who take the 50+ market seriously

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Kai Stinchcombe isn’t your typical Millennial in Silicon Valley. At age 30, he has launched a company that targets a consumer group that doesn’t interest most tech companies in the neighborhood: the elderly. Stinchcombe’s company, True Link, is posed to roll out a debit card tied to software that can guard unsuspecting seniors against financial […]

Want to age at home? Technology to the rescue

Laurie Orlov

Getting old? There’s an app for that. And a smartphone interface. And a tablet device that lets family members monitor your medication schedule, send text messages and share photos. A major new wave of technological innovation is aimed at helping people stay in their homes as they grow older and require care. These “age in place” […]

Five questions for Dick Stroud on aging market entrepreneurship

Dick Stroud

The baby boomer age wave often is characterized as a demographic and societal challenge, but it’s also a huge entrepreneurial business opportunity. The aging of the population is creating market demand for new products and services at an unprecedented pace. I spoke recently about age wave opportunities with Dick Stroud, co-author with Kim Walker of […]