If you’re an entrepreneur targeting the baby boomer market, join me at this year’s What’s Next Boomer Business Summit, to be held in San Diego on March 13th as part of the broader Aging in America conference. The summit is organized and led annually by Mary Furlong and Associates, the San Francisco-based strategy, business development, marketing and public relations firm.
The conference brings together top businesses and organizations focused on the boomer marketplace. Attendees will learn about the most effective channels into the boomer and senior marketplace, the latest trends in social, mobile, search and e-commerce and more. It’s a good event for entrepreneurs, brand managers, innovation leaders, corporate strategists, analysts, nonprofit executives, authors and bloggers interested in the boomer marketplace.
I’ll be moderating a panel at the conference called “Tools for Entrepreneurs: How to get ahead in the longevity economy.” The panel will discuss tools and software that can help entrepreneurs build brands, manage and track sales, identify sales prospects and manage workflow.
Click here to for more information about the program and to register. For a discount on your registration, look for a “promotional code” link and then enter the code wn14mktpartner!